CoolBrands - Seleçao Brasileira de Alimentos
CoolBrands - Seleçao Brasileira de Alimentos

Over 60% of people never Google themselves, but colleagues, potential partners or clients certainly will. It’s safe to say that people are already talking about you, either online or offline.

Your name has started popping up in search engines, blogs and on social networks. This can be both beneficial or harmful depending on the context.

What are the things that come up? Your achievements, things that you’re proud of? Or are they irrelevant and and outdated? Or is there nothing at all?

The viral nature of the internet should encourage you to start listening in on what people are saying about you.

Negative mentions will spread fast unless you keep your ear close to the web, so I recommend you setup a Google alert for your name.

The best way to build a strong personal brand is to give people something to talk about, creating talk value. On the other hand, over-self-promotion is not a good option either.

There is another option… ‘storytelling’. You can write your story in a narrative form and an informal tone of voice.

Publish it on your blog, submit the story to the search engines.

The changes are, if the story is good enough, people will share it and it will outperform other, less relevant results in a Google search.

Maarten Schäfer - Storytelling Expedition Around the World - NextWorld Storytelling
Maarten Schäfer – Storytelling Expedition Around the World – NextWorld Storytelling

If you need help writing your story… shoot me an email on maarten@coolbrands.org

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