About
CoolBrands is about storytelling for brands.
We travel around the world to meet visionary people and brands with a purpose.
We write their stories with a wow-factor and stickiness.
The stories are easy to understand, easy to remember and easy to transmit. Ready for word-of-mouth!
We share the stories with 25.000 opinion leaders worldwide.
We ask them to share the stories in their network and reach a potential 2.5M connectors.
If the stories are good enough and relevant for society, the brand perception is improved and the stories will travel.
Anouk Pappers and Maarten Schäfer for CoolBrands – “Around the World in 80 Brands”
Since 2002, we have been interviewing brand owners around the world. Our first question is, “So, what’s your story?”
The vast majority of interviewees start giving us a company presentation and background history or even showing us PowerPoint presentations.
“Haven’t you ever heard of information overload?” we ask them. “People don’t want information, they want your story.”
Most people have developed a genuine distrust of top-down messages and corporate jargon.
“So, please tell us your story, authentic and personal. Humanise your brand.”
And when your story is good enough, people will start sharing it in social media and word-of-mouth, making your story travel.
Do you want to tell us your story? Shoot us a mail: anouk@coolbrands.org
The company is founded by Anouk Pappers and Maarten Schäfer in 2002.
The headquarters is based in Amsterdam, but the people working for CoolBrands are based in Rio de Janeiro (BR), São Paulo (BR), Dubai (UAE), Lagos (NIGERIA), Hamburg (GER),
CoolBrands House - Amsterdam CoolBrands Lounge - Stadshart Amstelveen CoolBrands Lounge - Orange Academy Lagos Nigeria CoolBrands Lounge - Rio de Janeiro Central Skype Number: 0031850021708Read more stories on:
http://www.AroundtheWorldin80Brands.com
READ OUR MANIFEST – WHY WE DO THE THINGS WE DO.
READ OUR PROJECT PRESENTATION
MANIFESTO
http://www.coolbrandshouse.com
Order a book on:
http://www.coolbrands.org
Tags: CoolBrands, Cool, Brands, Storytelling, Corporate Storytelling, Around the World in 80 Brands, Around the World in 80 Days, Around the World, 80 Brands, Maarten Schafer, Maarten Schäfer, Anouk Pappers, Anouk, Pappers, Maarten, Schafer, Brand Anthropologist, Storytelling Guru, Storytelling Artist, Creative Mind, Talk Value, CoolBrands House, CoolBrands Lounge,
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So Cool…………wanna do this with you guys….AWESOME stuff.
I discovered you during last week! This is Cool, it’s really interesting the way you go deep in the human side of the brand. I’m exploring all of your posts, wanna do it with you… But for now I’m being egocentric following the steps in order to win a free book!