Anouk Pappers - Earned Attention
Anouk Pappers - Earned Attention

Some time ago, Klaas Weima, founder of the agency Energize, asked me to share my vision on storytelling with him for a podcast. ‘Cool, let’s do that,’ I said.
A bit later, he asked me if he could include my vision in his book, Earned Attention.
‘Cool, let’s do that,’ I said.

So, here we are, the English version will be launched April 16th, today, in Shanghai.
Congratulations, Klaas!

Here is part of the subject I spoke about, you can find more on http://www.earnedattention.com, where you can order the (e)book.

EXTRACT FROM EARNED ATTENTION, by KLAAS WEIMA:

“Your brand is much more than a name or a logo; it is the stories that people tell about your brand.”

‘Every organisation and every brand has its own story. It is often hidden, forgotten or seen as irrelevant. Within companies it is unusual to tell stories. That’s a shame, because the power of a good story connects people and gets them inspired. Stories provide energy and stimulate creativity. More importantly, people listen to stories and share good stories with others. Stories thus provide a wonderful chance to earn attention.’

Anouk Pappers – Earned Attention

Anouk Pappers - with Earned Attention
Anouk Pappers – with Earned Attention

You can download the podcasts or the ebook at http://www.earnedattention.com

© 2013 CoolBrands – Around the World in 80 Brands

Read more cool stories on:

www.coolbrandshouse.com
www.aroundtheworldin80brands.com

Order a CoolBrands book on:
www.coolbrands.org

Tags : 80 brands, 80 stories, Anouk, Anouk Pappers, Around the world, around the world in 80 brands, Around the world in 80 days, Brand Anthropologist, Brands, Cool Brands, Cool House, Cool Storytelling, CoolBrands, CoolBrands House, CoolBrandsHouse, Creating TalkValue, Pappers, Stories, Story telling, Storyteller, storytelling, Storytelling for brands, Talk Value, Klaas Weima, Klaas, Weima, Energize, earned attention, http://www.earnedattention.com

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