“Sometimes in life, you meet the right people. Actually this story is more than that. It’s about meeting the right country and the right people at the same time.
I met Brazil… such an impressive experience! It inspired me with a world-class vision to create a spectacular, industrial food showroom rich in biodiversity, a pioneering project, which reflects modernity through innovation and leadership.
The dream came true. It is called the Selecão Brasileira de Alimentos, a team of 13 visionary food players who decided to innovate and outperform world standards.
As usual, great projects are about great people. First I met Mauricio Borges, the visionary Apex-Brasil president who gave me his full support and trust after our first minute of conversation. With him, with his team, we have created this cutting-edge, world-class team to showcase Brazil’s unique food modernity and leadership. Without him, nothing would have been possible.
But I also met two great people, Anouk and Maarten. They are storytellers. No doubt the best on earth! I chose them and their company CoolBrands NextWorld Storytelling to tell you about this inspiring fairytale, to stage every player in their full integrity and beauty. I was right: they have so much talent. Every page of this book is an exciting step in our unique food innovation expedition.
I am so proud for Brazil.“
Edouard Malbois, Founder & CEO Enivrance
Tags: Selecão Brasileira de Alimentos, The New Made In Brazil, Diego Ruzzarin, Jacques Faure, Edouard Malbois, Enivrance, Edouard Malbois, Food innovator for Enivrance, Edouard, Malbois, Food inniovator, Enivrance, Food Innovation, Jacques Faure, Food Design, Food designer, Seleçao Brasileira de Alimentos, SBA, Seleçao Brasileira, Alimentos, innovative vision on food,
“The New Made in Brazil”
The New Made In Brazil, Diego Ruzzarin, Jacques Faure, Edouard Malbois, Enivrance