Today we are leaving Dubai and going up North, to the next Emirate, Sharjah.

We are on our way to meet Hazem Al Sawaf, who is the Director of Marketing & Communication of Shurouq.

Shurouq is a development company that has set as its goal to create a Sharjah that is attractive for people and business to come and settle. So they target people who want to work or already work in the Emirates, companies to start their business here and investors to have a safe and promising investment for the future.

Sharjah as the perfect Emirate to work and live. 

Calm, small, safe, community minded, friendly, and so on.

For this, they have been working for years on supporting the government’s efforts on creating awareness about the emirate. Which is of course not easy if you are located next to Dubai…but the bigger the challenge and in the end, the reward!

We are meeting in Al Qasba, one of Shurouq’s most prestigious projects, a family oriented place, to spend a day together, with the ‘Sharjah eye’ and many other attractions.

Al Qasba in Sharjah
Al Qasba in Sharjah

After we settled in the coffee Lounge with a café latte, Hazem starts talking…

“Actually, I am very proud to work here, since we really get the opportunity to create and change things.
That is what I like about Shurouq. We are a development company with a clear vision for the future.”

“What is that vision?” I ask.

“To position the Emirate of Sharjah as the most ideal Emirate for people to work and live. We have everything here. Nice places to live, parks, space, schools, shopping facilities and local community activities. All is close by, easy to reach and safe.
And, if you want to enjoy the hustle and bustle of the big city, in half an hour you are in Dubai.”

“I have a question,” Anouk says. “How are you going to accomplish this? I understand the vision, but how are you going to convey this message?”

“First of all, by living it ourselves,” Hazem says. “We are all very proud to work for Shurouq and to help build Sharjah. We have created and continue to create the environment that we are promoting. Al Qasba that we are in now is one of those examples. We are family oriented as a people and we welcome families into our Emirate, and Al Qasba is one way of showing it.”

“And of course you have to tell the story to the right people,” I say.

“Of course, that is another area we are working on and maybe you can be of help, to get our story out there,” Hazem says with a smile.

“Well, let’s see,” Anouk says, “first we’ll share our story about meeting you in our network and then we’ll take it from there…”

To be continued.

Tags: Meeting Hazem Al Sawaf in Sharjah, Hazem Al Sawaf in Sharjah, meeting Hazem Al Sawaf, CoolBrands NextWorld Storytelling, CoolBrands, Storytelling,  Shurouq, meeting Shurouq, meeting Hazem Al Sawaf at Shurouq, Hazem Al Sawaf marketing and communication director for Shurouq in Sharjah