Around the World in 80 Brands in Geneva
Around the World in 80 Brands in Geneva

Maarten Schäfer

From Vevey we are about to cross Lake Leman, to Geneva. Enjoying a boat trip offers a nice change when you mostly travel by car. At the CGN ticket booth, the next departure is listed for 1.22 pm.

With only 11 minutes left, too tight a schedule for a coffee really, that is, if it’s on time! “Let’s wait,” I propose and before we know it, the boat arrives.

Geneva - Crossing the lake Geneva – Crossing the lake

Sitting on the deck, I visualise Switzerland as a brand. What would its brand values be like?

“Security, exactness, reliability, high quality would certainly feature on the list,” I enumerate out loud. Maarten doesn’t seem to listen, as he is looking at his watch all the time.

“What’s wrong?” I ask, “Is your watch broken?” “No, no, nothing special,” Maarten murmurs, “just checking.”

“Okay, let’s see, Switzerland is of course famous for its top brand watches, financial services and its favourable climate for entrepreneurs.”

As we pass…

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