I’m in New York to meet Stacy Martinet, the Chief Marketing Officer of Mashable, a digital media company, which launched in 2005. Today, with over 18 million social media followers and 35 million visitors per month, Mashable is one of the world’s leading digital entities.
Since Stacy joined the company in 2010 Mashable has expanded globally, doubling its social media following and helping to foster the Social Good Summit, which has become a global movement with participation from 100 countries around the world. The fact that she has been named one of PR Week’s ’40 under 40’ reflects her unstoppable drive to make a difference and “break down some walls” as she puts it.
“Mashable is the leading media company for the connected generation,” Stacy kicks off. “We report on the importance of digital innovation and tell stories about how the digital revolution is changing the world around us. By doing so we aim to inspire and empower people around the globe.”
“Do you think it is becoming more important for media organizations to clearly define their identity,” I ask, “to be more than just a simple ‘news provider’?”
“I think it’s hugely important,” says Stacy. “In a media environment where both brands and publishers are distributing news and information, it is more important than ever for media organizations to have a set identity that is true to its audience and strives to advance the mission and beliefs of the organization.
“In a world that moves so quickly, where there are unlimited choices from consumer-packaged goods to technologies, mission matters more than anything. And I believe this is only going to increase: the next generation will want a brand or a product that has meaning and want it to give value back to the community.”
“So how does Mashable’s mission contribute to that?” I ask.
“There are a number of levels on which we engage our audience, both online and offline,” says Stacy. “This ranges from our coverage, to the relationship we have with our audience online, to the events we facilitate offline. One thing we’re very passionate about is seeing the Mashable mission come to life offline.
“We organize the Mashable Media Summit, a one-day conference that highlights how technology is reinventing journalism and advancing the relationship between news organizations and their communities.”
“Interesting,” I say, “and who attends the Mashable Media Summit?”
“Thought leaders and influencers from across the media landscape come together to discuss how media organizations, journalists and brands are seizing the opportunities created by the innovations and innovators in the space. It’s a great event with inspiring presentations and exciting networking opportunities. Again, the ultimate aim is to inspire and empower people.
“Additionally, one event that’s interesting to the media industry is the Mashies. This is our annual awards event where Mashable’s editorial team tracks the technologies, products and people who are reshaping social media, business and entertainment. Then the Mashable community votes to decide on the winners. In addition to giving a podium to innovators, this is an excellent opportunity for us to engage with our audience.”
“I read that Mashable is also the initiator of the annual Social Good Summit and the local meet-ups that coincide with it. Is this based on the same idea as the Media Summit?”
“The Social Good Summit is a two-day conference that takes place every year in September during UN Week. It examines the role that technology and new media play in advancing social good initiatives around the world. This year the Social Good Summit will look to unite a dynamic community of global leaders and grassroots activists to discuss solutions for the greatest challenges of our time.
“We will be utilizing the hashtag #2030NOW to ask the question, “What type of world do I want to live in by the year 2030?” During the Social Good Summit, citizens around the world unite to unlock the potential of technology to make the world a better place.
“Our goal for the Social Good Summit is to bring together a global community focused on social good in order to hear the voices and ideas of people around the world. We want to tackle the challenging questions.”
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