I was invited to be part of the ‘Luxury Marketing Council New York’ to discuss “Best Practices in High Touch Marketing”.
Marketing is emotional. In this time of information overload, people do not want more information. They want a story they can relate to. The message in the story is received through the heart. People do want to know what your product or service can do, but they want to know if you can help them solve a problem.
High-touch marketing goes beyond feature lists and gets to the core of “how” this satisfies the customer’s desires. It’s about what’s in it for them. It’s emotional and wins their heart.
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