CoolBrands is about storytelling for brands.
We travel around the world to meet visionary people and brands with a purpose.
We write their stories with a wow-factor and stickiness.
The stories are easy to understand, easy to remember and easy to transmit. Ready for word-of-mouth!
We share the stories with 25.000 opinion leaders worldwide.
We ask them to share the stories in their network and reach a potential 2.5M connectors.
If the stories are good enough and relevant for society, the brand perception is improved and the stories will travel.
Since 2002, we have been interviewing brand owners around the world. Our first question is, “So, what’s your story?”
The vast majority of interviewees start giving us a company presentation and background history or even showing us PowerPoint presentations.
“Haven’t you ever heard of information overload?” we ask them. “People don’t want information, they want your story.”
Most people have developed a genuine distrust of top-down messages and corporate jargon.
“So, please tell us your story, authentic and personal. Humanise your brand.”
And when your story is good enough, people will start sharing it in social media and word-of-mouth, making your story travel.
Do you want to tell us your story? Shoot us a mail: firstname.lastname@example.org
The company is founded by Anouk Pappers and Maarten Schäfer in 2002.
Read more stories on: “CoolBrands Influencers”
YouTube – Trends & Insights
Medium – !mpact Magazine
Issuu.com – The Flipside
Blogger – Another perspective
Blogger – Insights from Leaders
Blogger – ATW80B – Stories Worth Sharing
Scribd – In between the lines
Scribd – CoolBrands People
Slideshare – Under the surface
Slideshare – CoolBrands people
WordPress – 1 Persons POV
WordPress – CoolBrands Influencers
Pinterest – People with a story
Pinterest – Influencers Around the World
Pinterest – CoolBrands People
Facebook – Signitt
Facebook – CoolBrands People
LinkedIn Signitt company page
LinkedIn Signitt showcase page
LinkedIn CoolBrandsPeople company page
LinkedIn CoolBrandsWomen company page
LinkedIn Group CoolBrandsPeople
Twitter – Maarten
Twitter – CoolBrands