CoolBrands is about storytelling for brands.

We travel around the world to meet visionary people and brands with a purpose.
We write their stories with a wow-factor and stickiness.
The stories are easy to understand, easy to remember and easy to transmit. Ready for word-of-mouth!

We share the stories with 25.000 opinion leaders worldwide.
We ask them to share the stories in their network and reach a potential 2.5M connectors.
If the stories are good enough and relevant for society, the brand perception is improved and the stories will travel.

Anouk Pappers and Maarten Schäfer for CoolBrands Around the World in 80 Brands

Anouk Pappers and Maarten Schäfer for CoolBrands – “Around the World in 80 Brands”

Since 2002, we have been interviewing brand owners around the world. Our first question is, “So, what’s your story?”

The vast majority of interviewees start giving us a company presentation and background history or even showing us PowerPoint presentations.

“Haven’t you ever heard of information overload?” we ask them. “People don’t want information, they want your story.”

Most people have developed a genuine distrust of top-down messages and corporate jargon.

“So, please tell us your story, authentic and personal. Humanise your brand.”

And when your story is good enough, people will start sharing it in social media and word-of-mouth, making your story travel.

Do you want to tell us your story?  Shoot us a mail:

The company is founded by Anouk Pappers and Maarten Schäfer in 2002.

The headquarters is based in Amsterdam, but the people working for CoolBrands are based in Rio de Janeiro (BR),  São Paulo (BR), Dubai (UAE), Lagos (NIGERIA), Hamburg (GER),

CoolBrands House – Amsterdam
CoolBrands Lounge – Stadshart Amstelveen
CoolBrands Lounge – Orange Academy Lagos Nigeria
CoolBrands Lounge – Rio de Janeiro

Read more stories on:





Order a book on:

Read more stories on: “CoolBrands Influencers”


Kola Oyeyemi – Nigeria
Edouard Malbois – France / Brazil
Jean-Baptiste Santoul – France
Maarten Schäfer – Netherlands / Brazil
Vera Lopes – Brazil
Marc Capra – Brazil / USA
Clay Mills – USA / Netherlands
Helen Kupfer Haas – France / Brazil
Heela Yang Tsuzuki – USA / South Korea
Joaquin Bacardi – Puerto Rico
Mark Terry-Lush – UK
Jose Miguel Sokoloff – Colombia
Roberto Stern – Brazil
Stephanie Hancock – Singapore
Anouk Pappers – Netherlands / Brazil
Lenny Niemeyer – Brazil
Oscar Metsavaht – Brazil
Yulia Lesnikova – Russia


Tags: CoolBrands, Cool, Brands, Storytelling, Corporate Storytelling,  Around the World in 80 Brands,  Around the World in 80 Days,  Around the World, 80 Brands, Maarten Schafer, Maarten Schäfer, Anouk Pappers, Anouk, Pappers, Maarten, Schafer, Brand Anthropologist, Storytelling Guru, Storytelling Artist, Creative Mind, Talk Value, CoolBrands House, CoolBrands Lounge,

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  1. ruislopes

    I discovered you during last week! This is Cool, it’s really interesting the way you go deep in the human side of the brand. I’m exploring all of your posts, wanna do it with you… But for now I’m being egocentric following the steps in order to win a free book!


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