Insights from Leaders

'People with a vision' and 'brands with a purpose'


CoolBrands is about storytelling for brands.

We travel around the world to meet visionary people and brands with a purpose.
We write their stories with a wow-factor and stickiness.
The stories are easy to understand, easy to remember and easy to transmit. Ready for word-of-mouth!

We share the stories with 25.000 opinion leaders worldwide.
We ask them to share the stories in their network and reach a potential 2.5M connectors.
If the stories are good enough and relevant for society, the brand perception is improved and the stories will travel.

Anouk Pappers and Maarten Schäfer for CoolBrands Around the World in 80 Brands
Anouk Pappers and Maarten Schäfer for CoolBrands – “Around the World in 80 Brands”

Since 2002, we have been interviewing brand owners around the world. Our first question is, “So, what’s your story?”

The vast majority of interviewees start giving us a company presentation and background history or even showing us PowerPoint presentations.

“Haven’t you ever heard of information overload?” we ask them. “People don’t want information, they want your story.”

Most people have developed a genuine distrust of top-down messages and corporate jargon.

“So, please tell us your story, authentic and personal. Humanise your brand.”

And when your story is good enough, people will start sharing it in social media and word-of-mouth, making your story travel.

Do you want to tell us your story?  Shoot us a mail:

The company is founded by Anouk Pappers and Maarten Schäfer in 2002.


Read more stories on: “CoolBrands Influencers”


YouTube – Trends & Insights

Medium – !mpact Magazine – The Flipside

Blogger – Another perspective

Blogger – Insights from Leaders

Blogger – ATW80B – Stories Worth Sharing 

Scribd – In between the lines

Scribd – CoolBrands People

Slideshare – Under the surface

Slideshare – CoolBrands people

WordPress – 1 Persons POV

WordPress – CoolBrands Influencers

Pinterest – People with a story

Pinterest – Influencers Around the World

Pinterest – CoolBrands People

Facebook – Signitt

Facebook – CoolBrands People

LinkedIn Signitt company page

LinkedIn Signitt showcase page

LinkedIn CoolBrandsPeople company page

LinkedIn CoolBrandsWomen company page

LinkedIn Group CoolBrandsPeople

Twitter – Maarten

Twitter – CoolBrands


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2 thoughts on “About

  1. I discovered you during last week! This is Cool, it’s really interesting the way you go deep in the human side of the brand. I’m exploring all of your posts, wanna do it with you… But for now I’m being egocentric following the steps in order to win a free book!

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