Global knowledge hub for renewable energy – “Welcome to Masdar City,” Sheikh Mohammed starts. “Today, the world is facing serious challenges, finding scalable sources of clean energy, providing fresh water and battling climate change. In the spirit of global collaboration, it is a pleasure to welcome you all to discuss ways to find an effective international response.” He pauses for a moment and looks into the audience.

Meeting Sheikh Mohammed bin Zayed al Nahyan - CoolBrands Around the World in 80 Brands
Meeting Sheikh Mohammed bin Zayed al Nahyan – CoolBrands Around the World in 80 Brands

“The United Arab Emirates have made a long-term commitment to invest in renewable energy and sustainable technologies. The UAE is giving a high priority to sustainable development as a key driver in improving the lives of future generations.”

“Masdar City will become a modern Arabian city that, like its forerunners, is in tune with its surroundings. As such, it is a model for sustainable urban development that delivers the highest quality living and working environment with the lowest possible ecological footprint. Masdar City, masdar meaning source in Arabic, aims to become a source of knowledge for renewable energy and sustainable development.”

I take out my iPad, open the Twitter app and start typing a post: “We’re in Abu Dhabi at the World Future Energy Summit, listening to the opening speech of the Crown Prince. Why is the UAE a frontrunner in renewable energy?”

“Why is the UAE committed to invest in renewable energy?” Sheikh Mohammed says, as if he can read my mind. “Abu Dhabi is home to 8% of global crude oil reserves, the Emirate has enough hydrocarbon reserves at current production levels to last another 100 years. So why are we investing billions of dollars to develop Masdar and establish Abu Dhabi as a global centre of excellence in renewable energy and clean technologies?”

I tweet again, knowing my followers around the world will re-tweet my posts. “The answer will be given by Sheikh Mohammed himself in 1 minute. Stay posted!”

Abu Dhabi vision 2030

“First of all, here in the UAE, we have a heritage tied to life in the harsh and unforgiving desert, where sustainable practices and resource conservation are not just slogans, but are essential to survival. That’s why we understand the tremendous challenges posed by climate change, environmental degradation and the need to find sustainable energy sources.” Sheikh Mohammed pauses and takes a sip of water before continuing.

“Secondly, Abu Dhabi has traditionally played a leading role in global energy markets as a significant hydrocarbon producer. Now Abu Dhabi aspires to be an international hub for renewable energy and sustainable technologies, thereby balancing its already strong position.

“And last but not least, Abu Dhabi has embarked on a two-decade programme called vision 2030 to transform its economy from one based on natural resources to one based on knowledge, innovation and the export of cutting- edge technologies.

“Thank you for your attention,” Sheikh Mohammed says. “If you have further questions, I will be available after the first part of the programme.”

I open my Twitter app again: “Abu Dhabi is transforming its economy from exporting oil and gas to exporting knowledge. AND we have the possibility to speak to Sheikh Mohammed later today. A great opportunity to look into the future!”

© 2012 CoolBrands – Around the World in 80 Brands


Apollo Tyres - Entering the global arena - CoolBrands Around the World in 80 Brands  APOLLO TYRES – ENTERING THE GLOBAL ARENA FULL SPEED


Etisalat Mobile Baby - Essa Alhaddad - CoolBrands Around the World in 80 Brands  ETISALAT MOBILE BABY – A SUSTAINABLE CONTRIBUTION TO HEALTHCARE

Meeting Bob Jeffrey - the man behind Worldmakers - CoolBrands Around the World in 80 Brands  MEETING BOB JEFFREY – THE MAN BEHIND WORLDMAKERS

Vlisco - Meeting Roger Gerards and Patrick Liversain in Accra - CoolBrands - Around the World in 80 Brands  VLISCO – THE AFRO-EUROPEAN LOVE BRAND – ROGER GERARDS AND PATRICK LIVERSAIN

Read more stories on:

Order a book on:

Tags: Global Storytelling Campaign, Anouk Pappers, Maarten Schäfer, Around the World in 80 Brands, Around the World, 80 Brands, Around the World in 80 days, CoolBrands Storytelling, Storytelling, CoolBrands, cool storytelling, third party storytelling, creating talk value, storytelling, Sheikh Mohammed bin Zayed Al Nahyan, meeting Sheikh Mohammed bin Zayed Al Nahyan, masdar, masdar city, abu dhabi 2030, sustainability, renewable energy, abu dhabi vision 2030, sheikh zayed, sheikh mohammed bin zayed, meeting sheikh mohammed bin zayed, crown prince abu dhabi, united arab emirates, people planet profit, resource conservation, Global knowledge hub for renewable energy