“High Touch Marketing” – Maarten Schäfer

I was invited to be part of the ‘Luxury Marketing Council New York’ to discuss “Best Practices in High Touch Marketing”.
Marketing is emotional. In this time of information overload, people do not want more information. They want a story they can relate to. The message in the story is received through the heart. People do want to know what your product or service can do, but they want to know if you can help them solve a problem.

High-touch marketing goes beyond feature lists and gets to the core of “how” this satisfies the customer’s desires. It’s about what’s in it for them. It’s emotional and wins their heart.

Maarten Schafer at the Luxury Marketing Council – in New York – CoolBrands

TAGS: Maarten Schafer, Marteen, Schafer, Maarten, Schaffer, CoolBrands, #CoolBrands, #MaartenSchafer

#CoolBrands, #MaartenSchafer

Signitt

YouTube – Trends & Insights

Medium – !mpact Magazine

Issuu.com – The Flipside

Blogger – Another perspective

Blogger – Insights from Leaders

Blogger – ATW80B – Stories Worth Sharing 

Scribd – In between the lines

Scribd – CoolBrands People

Slideshare – Under the surface

Slideshare – CoolBrands people

WordPress – 1 Persons POV

WordPress – CoolBrands Influencers